Kenya Rugby Union’s Partner Bidco Africa Group launched the new energy drink “Reaktor” on Thursday 28th together with the National Sevens Teams; Shujaa and Lionesses at the RFUEA Grounds.
The energy drink has an enhanced fruity taste and its unique formulation and ingredients are selected to give complete action; provide energy to the muscles and brain, contribute to the proper functioning of the nervous system, reduce fatigue and improve concentration. This is product that will help the National Teams remain energized during their training sessions and after matches.
“We are excited to launch Reaktor. Energy drinks consumption has evolved; while it was previously associated with a niche segment of consumers, we have democratized the consumption to now show all the facets of the consumers,” said Vimal Shah, Bidco Africa Chairman.
“We have introduced a unique product which will come in handy for all the consumers who need an energy recharge at any time of the day and night. With a fruitier and pleasant taste, Reaktor is finally a good energy drink which will be appreciated even by consumers who are not used to drinking energy drinks,” said Chris Diaz.
The KRU Vice Chairman Thomas Opiyo thanked Bidco for their continued support of the National Sevens Teams and the Union at large over the 15 months. The Bidco team ensured Shujaa was well energized during their early Thursday morning session by providing the Reaktor energy drink.
Chris Diaz wished the teams the very best as they head out on National duty this weekend.
Best wishes to the #Kenya7s men and womens teams supported by @BidcoGroup as Kenya 7s Captains launch Reaktor energy drinks and team energised by #Reaktor . lets support our Kenya teams at #hongkong7s @WorldRugby7s #Singapore7s pic.twitter.com/xJQFXg9ZqX
— Chris Diaz, MBS (@DiazChrisAfrica) March 28, 2019
-Additional information from Bidco Africa Group.